Stories You Play

Home of RPGs by Matt Snyder, including Dust Devils, Nine Worlds, 44: A Game of Automatic Fear, and The Ladykillers

Archive for the tag “eric mona”

Eric Mona talks RPGs, marketing and more

“You are not going to have much success in any side of this business unless you’ve got a network of customers who are interseted in buying what you want. You might have the most brilliant one-shot game that has ever been invented, but if nobody knows about it and you don’t have a way for people to try it out or to know about it, you’re going to sell probably in the hundreds of copies.”

“There are a number of strategies that I think companies can take to figure out how to sell their product ot a large number of people.”

— Eric Mona, speaking at Neoncon in February, 2010

His strategies summarized:

1) Use the open game license — essentially, tap in to the Dungeons & Dragons market. Sell to people who exist and have existing habits.

It may not be what you as a publisher want to do, he says. (Mona mentioned his own company’s Pathfinder license.)

2) Have an organized play strategy — a regular groups of people who have an ongoing connection to your game. He mentions Living Greyhawk. Also important for demo type exposure — e.g. a 4 hour game.

3) You really have to spend at least as much time working on marketing and getting word out as you do on creating, writing and designing the game.

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