Stories You Play » eric mona http://www.storiesyouplay.com RPGs and free games for busy gamers! Mon, 30 Jan 2012 20:49:30 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Eric Mona talks RPGs, marketing and more http://www.storiesyouplay.com/blog/2010/02/eric-mona-on-rpg-marketing-and-more/ http://www.storiesyouplay.com/blog/2010/02/eric-mona-on-rpg-marketing-and-more/#comments Thu, 25 Feb 2010 22:47:10 +0000 Matt http://www.storiesyouplay.com/?p=166 “You are not going to have much success in any side of this business unless you’ve got a network of customers who are interseted in buying what you want. You might have the most brilliant one-shot game that has ever been invented, but if nobody knows about it and you don’t have a way for people to try it out or to know about it, you’re going to sell probably in the hundreds of copies.”

“There are a number of strategies that I think companies can take to figure out how to sell their product ot a large number of people.”

– Eric Mona, speaking at Neoncon in February, 2010

His strategies summarized:

1) Use the open game license — essentially, tap in to the Dungeons & Dragons market. Sell to people who exist and have existing habits.

It may not be what you as a publisher want to do, he says. (Mona mentioned his own company’s Pathfinder license.)

2) Have an organized play strategy — a regular groups of people who have an ongoing connection to your game. He mentions Living Greyhawk. Also important for demo type exposure — e.g. a 4 hour game.

3) You really have to spend at least as much time working on marketing and getting word out as you do on creating, writing and designing the game.

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