Stories You Play

Home of RPGs by Matt Snyder, including Dust Devils, Nine Worlds, 44: A Game of Automatic Fear, and The Ladykillers

Marketing Co-Operative Proposal, Part 1: Membership

(This is the second post. See Introduction and Proposal for the first post.)

Part 1: Membership Entry & Exit

Membership must allow for both entry and exit from the co-operative. Membership will inevitably turn over as publishers largely operate as a “spare time” activity.

Entry requirements will require both a vetting process from existing members and/or founders, and at least one existing product to begin.

The vetting process will involve a vote either by member body or committee. Evaluations will be based on perceived viability of the product within the marketplace and confidence level of reciprocal activity from the member-elect. (Vetting will inevitably be a problematic issue; the cooperative needs clear rules to evaluate product and members, as well as means to resolve disputes during evaluation.)

Additionally, the cooperative could consider “associate members” who participate without a product – likely members who offer specific skills. Again, this requires explicit processes for member entry and exit, much like those of publisher-members. (The co-operative charter will also need to specify how an associate could become a publisher member should the participant choose to become a publisher later.)

Membership Obligations

The co-operative requires members to:

  • Fund the cooperative: This proposal version does not specify funding. Possible funding options include: One-time member feeds, annual fees, quarterly fees, or monthly fees;
  • Represent the cooperative: Represent the cooperative, its brand, and its member products while interacting with RPG hobbyists;
  • Participate in and/or volunteer for duties and tasks for marketing activities. Tasks will be outlined by member proposals and strategies, and assigned by member committees or member vote;
  • Write marketing proposals for any new product for which the member seeks representation by the co-operative;
  • Possibly modifying or amending product to improve market viability. This is also a potentially problematic requirement, and may require discussion and means to resolve disputes.

Membership benefits

The co-operative offers members the following benefits:

  • Improved visibility and sales;
  • Voting and input on co-operative decisions and activities;
  • Representation on co-operative marketing activities (promotions, web site, newsletters, convention appearances, etc.);
  • Team-written marketing proposals and critiques;
  • Collective bargaining with distributors;
  • Inclusion in marketing research, including online surveys;
  • Metrics for products (web traffic for product pages, sales, comparative data, etc.) .

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4 thoughts on “Marketing Co-Operative Proposal, Part 1: Membership

  1. Pingback: Marketing Co-Operative Proposal: Introduction and Proposal | Stories You Play

  2. So far it’s looking like a really sound idea that could help some creators unload a part of the “get your game out” that many have expressed they don’t like or even drives them from producing games. I’ll be reading the other parts as they come along.

  3. joshroby on said:

    Do you have a newsletter I might subscribe to, sir?

  4. Hah! Funny you should mention that, Josh. A newsletter is one of the most important things I think the co-op should do.

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